SC Abuzz With Social Media

It seems that lots of people across South Carolina are curious about, and talking about, Web 2.0 and social media, but it's still a big step for many to actually try it out. In an effort to expand awareness about what we all know are awesome and necessary PR tools, I headed up to our state capital, Columbia, last week to participate in a panel discussion about social media and PR at the local chapter's Public Relations Society of America monthly luncheon.


Also on the panel were Tony Mizzel of Chernoff Newman, Liza Jones of Payne Jones PR, and Kim Banks of Simko Communications. Jones and Banks together write the Palmetto PR Divas blog and you can read their post as well for their take on our event.

Everyone is aware that they need to be using these tools, but businesses and their PR professionals are still trying to find the right ways to use them to be most effective. We discussed hot trends, how journalists are using these tools and changing the way they research stories, how to convince company executives that these tools are valuable and much more.

We have a long way to go on this path, which is changing every day, every minute, even every second, so we must continue the discussion in such venues and all share our best practices, case studies, and good and bad experiences so we can find our way in this fascinating new world.