Got Answers? We've Got Questions

A great way to expand awareness of your brand online and to position yourself as an expert in a given subject area is to monitor and participate in Q&A sites. There are a host of them out there, with Yahoo Answers being the most famous, that allow individuals to pose questions on any number of topics, which can be answered by anyone who so chooses. LinkedIn also recently added a feature where you can ask and answer questions.

Add to your to-do list weekly to check these sites for questions that relate to your expertise. Wherever you feel you can contribute a meaningful answer, do so. This is a great way not just to get your name on one more site, but to get it in a place that demonstrates indeed you know what you're talking about. This is one thing I try to offer my clients -- not just a way to get your name out there in any way, shape or form, but in a strategic manner that reaches your target audience with the right message. All this goes a long way toward positioning yourself and your company in the way you choose.

Many of these sites will also let you set up RSS feeds based on certain key words. This can make it even easier to check your feeds once a week and answer any appropriate questions. I know you're just full of answers, so get out there and start helping!