Create a Business Twitter Feed

I know by now you get that Twitter really is not just about What Are You Doing? as they ask on their home page. It really has become a feed of sorts, similar to an RSS feed, that you can populate with content on a particular subject.

Businesses (smart ones, and I know you are a smart business too) are starting to set up their very own Twitter feeds and allowing interested customers or potential customers or employees or whomever to follow them.

For example, if you live in Charleston (as do I) and want to stay up to date on the latest hurricanes, follow @hurricanes on Twitter.

I also read the other day that the Prime Ministers office in Great Britain has a Twitter feed. Follow him at what else but @downingstreet. On Sunday, for example you could follow the nuances of Gordon Brown's meeting with Barack Obama. Nifty.

Southwest and JetBlue both have Twitter feeds. Follow them for travel tips, weather updates, airport problems, etc. Note, Delta has one, but is hasn't been updated in about a year. Don't do that.

Nonprofits are on there. What a great way to stay in front of your donors or recruit volunteers? See American Heart Association and animal rescue organization Dogs Trust.

A fun one: Ms. Green, the M&M. This is a great one! Very clever.

And my very favorite, just click here and see where it takes you ;-) (hint, must have grown up in the 80s to truly appreciate).

So you get the gist. Tons of businesses are twittering for promotion and if you can do so genuinely and cleverly, you should be too!