A new report from HubSpot confirms that Twitter, as many of us have suspected, is indeed a major player in the social media realm, and in my opinion, in the business world.
Let me hit you with a few stats:
- 70% of Twitter users got started this year
- 5000-10,000 new accounts are opened daily
- Public estimates of the total number of Twitter users are between 4 and 5 million
- Traffic has grown over 600% in the past 12 months
- Twitter.com became one of the top 1000 Web sites by traffic in May 2008
I've put together 5 simple things you can do RIGHT NOW to start engaging Twitter for business (this is after you've set up your account):
1) Find 10 people a day for the next week to follow that would bring value to you or your business. Check out Twellow.com to get started.
2) Start "tweeting" your more interesting blog posts or news releases to expand their reach and readership. Be sure to use a URL-shortening program for your links like TinyURL.com.
3) Use TweetBeep.com and set up an alert for mentions of your company and interact with those people as appropriate.
4) Add Twitter to your email signature and Contact Us page of your Web site.
5) Use Twitter to seek media coverage by following @skydiver and @profnet.
There's lots more you can do, but so as not to overwhelm you, I'm offering you five things to get started. Make it your goal in the New Year to knock out these five things in the first month and see where it takes you. Let me know!
2 comments:
Nice post, Lyn. This is a good starter guide for people.
I'm working on a guest post for a restaurant business blog where I'm going to throw out some ideas of how restaurants can make use of social media tools to engage their customers. Twitter is definitely going to play a role.
Keep up the good work, merry Christmas!
Thanks and Merry Christmas to you! Restaurants definitely need to do a better job engaging social media tools to get customers and increase awareness. If only I could get my restaurant clients to Twitter :).
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